Post by rahim on Jan 31, 2024 11:12:08 GMT
we talk about CDP as well as marketing, sales and service clouds, we are talking about solutions that serve customer relationship management (CRM), i.e. the company's consistent alignment with its customers and the systematic design of customer relationship processes.In B2C in particular, we distinguish between two types of CRM:Operational CRMAnalytical CRMBy operational CRM we mean all activities and systems that have the main focus on supporting and implementing marketing, sales and services. The main purpose of analytical CRM is to eliminate data silos. In addition, analytical CRM can usually also support real-time interactions with customers because it has a 360°.
Customer view in real time. So on the one hand we DB to Data have the implementation CRM and on the other hand the data CRM.What type can the cloud solutions and the CDP be assigned to? An absolutely clear demarcation and classification is rather difficult. The different tools often have overlapping functionalities. For example, there are CDPs that have campaign management similar to that of a marketing cloud (e.g. RedPoint Global, RedEye or Agilone). But if you look at the main focus of the tools, then in our view marketing, sales and service clouds.
Can be assigned to operational CRM, while a CDP belongs more to analytical CRM.Advantages of CDP from a data perspectiveHow does the different focus of the solutions become noticeable in daily use? Let’s take the Marketing Cloud as an illustration.Linking individual solutionsIn particular, the marketing clouds of large providers such as Adobe, Salesforce, Oracle, etc. are usually a combination of purchased individual solutions. Adobe, for example, combines marketing and Experience Cloud includes Omniture (online marketing and web analytics), Day Software (content management software), Efficient Frontier (online performance and social media platform), Magento (e-commerce solution) and Marketo.
Customer view in real time. So on the one hand we DB to Data have the implementation CRM and on the other hand the data CRM.What type can the cloud solutions and the CDP be assigned to? An absolutely clear demarcation and classification is rather difficult. The different tools often have overlapping functionalities. For example, there are CDPs that have campaign management similar to that of a marketing cloud (e.g. RedPoint Global, RedEye or Agilone). But if you look at the main focus of the tools, then in our view marketing, sales and service clouds.
Can be assigned to operational CRM, while a CDP belongs more to analytical CRM.Advantages of CDP from a data perspectiveHow does the different focus of the solutions become noticeable in daily use? Let’s take the Marketing Cloud as an illustration.Linking individual solutionsIn particular, the marketing clouds of large providers such as Adobe, Salesforce, Oracle, etc. are usually a combination of purchased individual solutions. Adobe, for example, combines marketing and Experience Cloud includes Omniture (online marketing and web analytics), Day Software (content management software), Efficient Frontier (online performance and social media platform), Magento (e-commerce solution) and Marketo.