Post by tamzidaakter47 on Feb 13, 2024 6:26:26 GMT
What does this mean for ppc campaigns? Will they be more expensive? Cheaper? How to approach it? You may be asking yourself these and similar questions right now. Stop asking questions and find answers. The end of PPC advertising on the right side of Google search results If you are involved in the world of Google Ad words PPC advertising, this is probably not such a surprise to you. However, this sudden change could also cause a shock to some. This news is not as sudden as it might seem.
Google started testing similar display of ads already Phone Number Data in 2010. And that in the industry of mortgage ads. Since then, the tests have continued until today. In the last few weeks, "it's been going strong" and this change is being implemented in all searches and in all languages. What changes have occurred in PPC? Newly, no ads are displayed on the right side anymore, with the exception of two types that are not yet available for advertisers in Slovakia. Therefore, there is no need to deal with them. 3-4 ads are shown above the organic results. According to Google, 4 ads are displayed only in the case of "highly commercial" queries. That is, when you are looking for something with the intention of buying. The total number of advertisements was reduced from 11 to max. 7. Back to the full heads of questions How will this affect your existing or future PPC campaigns? It is still too early to draw concrete conclusions, as new data needs to be obtained. BUT, we can already predict some of those scenarios.
Will this mean that the cost per click will fly away for a month? Yes, some advertisers may have to increase their cost per click. Fewer ads shown may mean a higher cost-per-click is needed because there will be more competition. On the other hand, since there are no more ads on the right side, those in the top positions will get more views and clicks. A higher click-through rate means a better ad ranking. This ultimately results in a lower real cost per click. Only time will tell how it will turn out for whom. Anyway, I see a positive in it, because we need to put even more emphasis on quality. It is still true that the top positions are the most clicked. In fact, some people don't even distinguish the first paid positions from the organic ones below them. If the competition for the top 3-4 positions increases now, there may be a transition period where you will have to raise your CPC to stay there. However, price is not the only factor that will get you to the top positions. If you focus more on the others that make up the ad rank, then you don't have to pay more per click and you will stay in the top positions for a longer period of time.
Google started testing similar display of ads already Phone Number Data in 2010. And that in the industry of mortgage ads. Since then, the tests have continued until today. In the last few weeks, "it's been going strong" and this change is being implemented in all searches and in all languages. What changes have occurred in PPC? Newly, no ads are displayed on the right side anymore, with the exception of two types that are not yet available for advertisers in Slovakia. Therefore, there is no need to deal with them. 3-4 ads are shown above the organic results. According to Google, 4 ads are displayed only in the case of "highly commercial" queries. That is, when you are looking for something with the intention of buying. The total number of advertisements was reduced from 11 to max. 7. Back to the full heads of questions How will this affect your existing or future PPC campaigns? It is still too early to draw concrete conclusions, as new data needs to be obtained. BUT, we can already predict some of those scenarios.
Will this mean that the cost per click will fly away for a month? Yes, some advertisers may have to increase their cost per click. Fewer ads shown may mean a higher cost-per-click is needed because there will be more competition. On the other hand, since there are no more ads on the right side, those in the top positions will get more views and clicks. A higher click-through rate means a better ad ranking. This ultimately results in a lower real cost per click. Only time will tell how it will turn out for whom. Anyway, I see a positive in it, because we need to put even more emphasis on quality. It is still true that the top positions are the most clicked. In fact, some people don't even distinguish the first paid positions from the organic ones below them. If the competition for the top 3-4 positions increases now, there may be a transition period where you will have to raise your CPC to stay there. However, price is not the only factor that will get you to the top positions. If you focus more on the others that make up the ad rank, then you don't have to pay more per click and you will stay in the top positions for a longer period of time.