Post by account_disabled on Mar 13, 2024 4:53:15 GMT
Many Digital PR operations aimed at bloggers and online "influencers" are characterized by improvisation and naivety. The fine art of online public relations is governed by the simple, but often disregarded, principle of reciprocity. Those who need to have a blogger in the sector talk about themselves and their product/service, contact a list of authors with an email or, better yet, with a phone call in which they try to convince them to publish a dedicated post . Among the most common Digital PR mistakes is the habit of sending emails at random. Sending an email costs nothing and the return can be interesting if the company has a strong image and is highly regarded by the public.
A Google press release has a greater ability to be published than that of Find Your Phone Number XYZ Electromechanics. So, if you are not a leader in a particular sector, this operation could prove to be a waste of time. Even contacting the blogger directly could prove to be a harmful operation. Those like me who have a blog are contacted daily by startups , book authors and sector companies. Some startups pester me and don't understand that I can't talk about any initiative that is proposed to me. There are bloggers and bloggers . Some, who post a lot and often, make use of press releases and any sector news to be able to give the most complete information possible to their readers. These blogs are more like Magazines than personal blogs. In this type of blog it is easy to find book reviews and advertorials. Then there are bloggers who post at most once a day, taking great care of every single article.
In this type of blog, authors cannot afford the luxury of publishing promotions, because readers expect quality and exclusivity. These bloggers think twice before posting anything that may seem even remotely promotional. The number of people who ask for friendship on Facebook and connection on LinkedIn for the sole purpose of convincing people to talk about them is increasing dramatically. People who get offended if you tell them you aren't interested in their service or the book they wrote. Without going into the details of techniques that would require a dedicated and very detailed post, I say that those who are capable of excellent digital public relations have understood that obtaining attention and publishing a review or news are the result of an exchange . It's not just about money, but about relationships in which both parties have mutual convenience.
A Google press release has a greater ability to be published than that of Find Your Phone Number XYZ Electromechanics. So, if you are not a leader in a particular sector, this operation could prove to be a waste of time. Even contacting the blogger directly could prove to be a harmful operation. Those like me who have a blog are contacted daily by startups , book authors and sector companies. Some startups pester me and don't understand that I can't talk about any initiative that is proposed to me. There are bloggers and bloggers . Some, who post a lot and often, make use of press releases and any sector news to be able to give the most complete information possible to their readers. These blogs are more like Magazines than personal blogs. In this type of blog it is easy to find book reviews and advertorials. Then there are bloggers who post at most once a day, taking great care of every single article.
In this type of blog, authors cannot afford the luxury of publishing promotions, because readers expect quality and exclusivity. These bloggers think twice before posting anything that may seem even remotely promotional. The number of people who ask for friendship on Facebook and connection on LinkedIn for the sole purpose of convincing people to talk about them is increasing dramatically. People who get offended if you tell them you aren't interested in their service or the book they wrote. Without going into the details of techniques that would require a dedicated and very detailed post, I say that those who are capable of excellent digital public relations have understood that obtaining attention and publishing a review or news are the result of an exchange . It's not just about money, but about relationships in which both parties have mutual convenience.