Post by account_disabled on Jan 9, 2024 5:19:40 GMT
The foundation promoted a natural approach to patient care and had rather limited funding. Over several years, the site gradually reached a certain volume of organic traffic, but needed an urgent change in visual design. After a 12-month redesign between the two companies, the site is finally up and running. Everyone was very happy to reach a new level. And then this happened:
Organic traffic dropped by more than 90% Organic traffic dropped by more than 90%. This was not a one-time reduction. Traffic levels remained low throughout the month, and none of the web design agencies involved provided Phone Number Data support. Joy turned into panic. It is not easy to consider organic traffic at the planning stage, and it is even more difficult to find the reason for the failure after the fact.
traffic can be caused by several factors at once. Fortunately, with pain, tears and grinding, 90% of the traffic was restored. But it required considerable effort from all participants. Two years later, the foundation developed the architecture of the new site and built in SEO at the planning stage, thanks to which it was possible to exceed even the previous indicators. When working with this site, special attention was paid to defining clear goals from the SEO point of view and tracking relevant KPIs, so we already understood which methods work and successfully applied them.
Organic traffic dropped by more than 90% Organic traffic dropped by more than 90%. This was not a one-time reduction. Traffic levels remained low throughout the month, and none of the web design agencies involved provided Phone Number Data support. Joy turned into panic. It is not easy to consider organic traffic at the planning stage, and it is even more difficult to find the reason for the failure after the fact.
traffic can be caused by several factors at once. Fortunately, with pain, tears and grinding, 90% of the traffic was restored. But it required considerable effort from all participants. Two years later, the foundation developed the architecture of the new site and built in SEO at the planning stage, thanks to which it was possible to exceed even the previous indicators. When working with this site, special attention was paid to defining clear goals from the SEO point of view and tracking relevant KPIs, so we already understood which methods work and successfully applied them.